Staff Brokers & PEOs: How Agents Earn More and Clients Win

The PEO Playbook is where business owners and professionals learn how to simplify HR, payroll, and workers’ comp while scaling their businesses. In this episode, host Chad Philly and CEO Marty Gray dive into the story of Staff Brokers  how it started, how it partners with insurance agents nationwide, and how its PEO model delivers real benefits for agents and clients alike.

From Knocking on Doors to Building a National Network

Staff Brokers began with a straightforward mission: connect businesses with the right PEO partner. Marty started by knocking on doors, selling one company at a time. But the growth came when Staff Brokers partnered with affiliate marketers primarily property and casualty insurance agents across the country.

These agents already had deep relationships with business owners. They handled general liability, property, and other policies but when a client struggled with payroll, HR, or workers’ comp, the agents could bring in Staff Brokers to fill the gap.

Why Agents Partner With Staff Brokers

Insurance agents already have the data loss histories, claim records, and client details that PEO underwriters require. Instead of starting from scratch, agents can send that information to Staff Brokers and:

• Get fast proposals for clients who need payroll, HR, or workers’ comp help
  
  

• Close more deals by solving problems like claims history or hard-to-place coverage
  
  

• Earn recurring commissions that are lifetime vested for as long as the client stays with Staff Brokers
  
  

• Retain their clients by adding PEO services that competitors can’t easily replace
  
  

Staff Brokers doesn’t compete with agents on general liability or standalone insurance. Instead, they strengthen the agent’s book of business by adding value and protecting client relationships.

What Makes a Good PEO Client

Agents often ask: What type of client is a good fit for a PEO? Marty and Chad break it down:

• Clients with claims history who may be deemed uninsurable in the standard market
  
  

• Entrepreneurs who need payroll and HR support so they can focus on growing their core business
  
  

• New businesses that need help securing workers’ comp policies and building compliance from day one
  
  

By outsourcing back-office tasks like payroll and HR compliance, these business owners avoid costly mistakes and free up time for revenue-generating work.

Protecting the Agent Relationship

One of the biggest advantages Staff Brokers offers is relationship protection for agents. Other insurance agents often pitch clients by saying, “Work with me for everything no need to have two agents.”

But with Staff Brokers, the agent keeps control of the relationship. The PEO solution isn’t just about workers’ comp it includes HR, payroll, compliance, and benefits. That makes it harder for competitors to take over and keeps the original agent positioned as the trusted advisor.

Creative Solutions That Drive Value

Staff Brokers also brings flexible and creative programs that benefit both agents and clients:

• Rebate Programs – Clients who maintain low claims can receive money back at year-end
  
  

• Percentage of Payroll Commissions – For industries with low workers’ comp premiums, agents can earn more by being paid on total payroll volume
  
  

• Customized Rate Reviews – Staff Brokers helps agents guide clients on when (and when not) to request rate reviews, depending on claims history and state changes
  
  

These solutions keep clients happy while ensuring agents are rewarded fairly for their partnerships.

Why It Works: Trust and Support

For more than 25 years, Staff Brokers has built a reputation for supporting agents and their clients. Agents can use Staff Brokers as often or as little as they like—once a year, once a month, or every week. And because commissions are recurring and vested, they provide long-term revenue for the agent without requiring ongoing sales effort.

For clients, the value is clear: streamlined back-office support, compliance expertise, and a PEO partner that understands the complexities of workers’ comp and HR.

Conclusion

The Staff Brokers model is simple but powerful: partner with insurance agents, help clients solve payroll and workers’ comp challenges, and share commissions fairly. Agents expand their income opportunities and protect their client base, while business owners get the back-office support they need to grow.

Ready to simplify HR, payroll, and workers’ comp while protecting your client relationships? Visitwww.peoplaybook.com/booknow